App Strategy & Growth Marketing
WHY?
You see potential for growth in your business – but unlocking it requires clarity, focus, and the right strategy.
Whether you’re an established company looking to scale or a startup aiming to grow efficiently, with a Business Growth Audit & Strategy I can help you identify untapped opportunities, streamline your operations, and accelerate revenue and profit growth – without costly trial and error.
You get an honest, data-backed assessment of your business, a tailored strategy for sustainable growth, and optional hands-on support to put it into action.
Holistic Strategy for Apps
Most apps fail not because of bad code, but because of a flawed strategic foundation. I help founders and enterprise leaders navigate the critical gap between “having an idea” and “building a scalable business unit.”
I provide a rigorous, data-driven framework to ensure your app is an asset, not a liability:
Strategic Validation: We strip away the ego to determine if an app actually serves your business goals.
Market Intelligence & Ideation: Deep-dive research to identify untapped niches, competitor vulnerabilities, and high-value feature sets.
Commercial Architecture: Defining the Product/Market Fit and unit economics before a single line of code is written.
Go-to-Market (GTM) Execution: A battle-tested blueprint for launch, user acquisition, and initial scaling to ensure immediate traction.
Growth Marketing for Apps
Traffic is easy, profitable growth is hard. I optimize the entire growth stack. My approach moves beyond vanity metrics to focus on what actually moves the needle: North Star metrics, retention, and scalable ROI.
I transform underperforming apps into high-growth assets through three core pillars:
The Growth Audit: An external diagnostic of your current ecosystem. I identify the “growth leaks” and hidden opportunities in your funnel that your internal team is too close to see.
App Store Optimization (ASO) & Visibility: Dominating the search rankings is non-negotiable. I leverage deep technical ASO to maximize organic reach and lower your overall customer acqusition costs.
User Acquisition (UA) & Monetization Synergy: I align UA with Monetization strategies. Every dollar spent on marketing must be mathematically mapped to a conversion event that drives enterprise value.
App Mergers & Acquisitions (M&A) Support
1. Selling your app: Exit Readiness & Execution
I prepare your app for a premium exit by de-risking the asset and highlighting the growth levers that buyers pay more for.
Valuation & Audit: An assessment of your metrics (LTV, CAC, Churn) to ensure they are investor-ready.
The Pitch: Crafting high-impact Pitch Decks that translate technical success into commercial “must-haves.”
Buyer Identification: Leveraging my network to find strategic buyers who see the long-term value in your product.
2. Buying apps: Target Identification & Due Diligence
I help investors and companies identify high-potential apps and vet them before the capital is deployed.
Sourcing: Finding “hidden gems” and untapped apps that fit your strategic roadmap.
Technical & Commercial Due Diligence: Uncovering the truth behind the growth—distinguishing between sustainable scaling and “bought” vanity metrics.
Strategic Reachout: Professional, data-led engagement with targets to initiate high-level acquisition talks.
Pricing
Pricing
Performance-based Partnership
A flexible and performance-oriented setup that aligns our success:
Low Base Fee
Revenue Share (tied to measurable growth outcomes)
English 
German